One of the greatest challenges many foundations face is finding enough donation sources to support their causes.
This calls for slick marketing moves, but it's hard to do so with a limited budget. As the old saying goes, one needs to spend money to make money, but where will it be spent? It's a classic chicken-or-egg predicament.
Fortunately, technology offers various marketing options without a hefty price tag. Gone are the days when you had to rely on traditional print, TV, and radio ads to tap into your target audience. Now, you can reach people through other means like search engines, emails, social media posts, and even podcasts.
What is a Podcast?
Coined from the groundbreaking iPod device
Though a podcast can have video files, the term is often associated with audio files, which explains why listening to a podcast is the widely used expression, not watching a podcast.
Why Should Your Foundation Have a Podcast?
Talk radio isn't dead; it just evolved into podcasting, which many people find more convenient than live radio shows. It's practical to download audio files and listen whenever free time presents itself, compared to tuning in to a show at a fixed time. Audio files are also small, so people can fit many podcasts on their mobile devices.
From a marketing perspective, the popularity of podcasts makes them powerful tools. Podcasts reach a wide audience, allowing your foundation to increase its supporter base. According to Edison Research's The Podcast Consumer 2019, 51% of Americans over the age of 12 have listened to a podcast. The number is expected to rise.
How To Start a Podcast?
Launching a podcast isn't hard, but it's not something you can't dive into without planning, either. Fortunately, you don't need a lot of money to get started, so you can work within your foundation's existing budget.
1) Choose A Show Name
The first step is to figure out what you want to talk about and what to name your podcast. You can go with your foundation's name since your goal is to put it on everyone else's radar. You can also go with a name that's both relevant to your chosen demographic and catchy to your target audience.
For example, the Rockefeller Foundation went with #Solvable as its podcast name. It's a fitting title for a weekly podcast that discusses global challenges and possible solutions. Different innovators, humanitarians, and policymakers participate to explore various international issues. The show currently has a 4.5 rating on iTunes with almost 400 reviews.
2) Narrow Down Show Topics
If you're unsure about what to discuss, cover several topics related to your cause.
- Tell your foundation's stories as a way to humanize your organization.
- Talk about future projects to raise awareness.
- Invite guests to share their input on a topic.
- Share useful information in an alternative format that's more easily consumable than visual media.
People have to allot time to read an article or watch a video, but they can listen to podcasts while working out, cleaning the house, etc. It's a fact that you can wield to your foundation's advantage.
3) Determine an Episode Format
Next, figure out the episode format. How long will each installment be? How often will you release a new one? When will you make them available? It helps if you create an outline for the first few episodes and a assemble content calendar. If you want to build an audience, you have to stick to a consistent schedule. Then, you can write the script for
The rest of the process is technical, so you may want to enlist the help of a professional to help you set up your tools and equipment. You'll need a microphone for amplifying your voice, headphones for
Don't Stop With Podcasting. Gather Donations from dreamOway Too!
It's incredibly important to diversify your donation sources, and podcasting is popular modern medium to build a presence on. Another great medium to utilize is social crowdfunding, and the best choice for foundations is dreamOway. This exciting platform brings together aspiring dreamers and donors willing to provide financial support.
Scientist-turned-founder and CEO Justine Sinclair believes a supportive community composed of like-minded people can turn dreams into reality.
To date, dreamOway hosts hundreds of crowdfunding campaigns and gives a voice to aspiring dreamers - like you!
Using the platform's simple goal structure share your dream with the in-app community and across all your social media channels. Share your story simply by creating a video and posting it in the app. Don’t wait til tomorrow - live your dream today!